This or That? The Social Media Management Tools You Need To Succeed
The various roles and responsibilities of a Social Media Manager are a lot to handle. Between creating content, scheduling posts, keeping up with comments and feedback, and launching their next campaign, Social Media Managers have a multitude of projects to keep up with. Thankfully, there are tools and services that help to ensure each project goes off without a hitch.
As technology has advanced and the roles of Social Media Managers have evolved, so too have the tools of the field. In the past, Social Media Managers have relied on calendars, spreadsheets, and teams to keep up with planning and scheduling. With the evolution of new media, there are now an abundance and multitude of new tools to choose from. The choice is entirely up to you, but different tools have different features to consider before making the most beneficial choice.
Two contenders in the management tools game are Hootsuite and Sprout Social. While these two platforms have a lot in common, some of their differing factors can make all the difference in your decision. Hootsuite allows users to view all their posts and content from different platforms in one feed. Sprout Social allows users to toggle between networks on one platform. These two major differences at the minimum of each platform caused me to choose one over the other at the conclusion of the trial periods.
Beyond platforms that help with managing content, there are tools that help with creating content. Having access to stock photos, fonts, and graphics can mean the difference between gaining followers and losing followers. Two tools that battle head to head in content creation are Canva and Adobe Spark. While Canva has many elements available for free, Adobe Spark requires a subscription through Creative Cloud or Adobe. At its minimum, Canva has multiple fonts, backgrounds, and templates to choose from. If Canva doesn’t have what you’re looking for at first, upgrading to premium will certainly solve your problem. Adobe Spark is also very user-friendly. Easy to use, Adobe Spark offers templates to build off of as well as animated elements to make your content pop.
All of these tools and services have free versions or trials you can try before committing to the service. Keep in mind that while the free version might not have what you want, the premium version might solve all your problems. Trying each service not only allows you to see what the platform has to offer, but how each interface appeals to your needs.
Social Media Tools for Management, Community Engagement, Listening and Content Creation