Installing The Expansion Pack: Jumanji: The Next Level

Overview:

  • Reach 5 Million Impressions across each platform, increase advanced-ticket sales by 25%, and reach 250,000 uses of our hashtag #TheNextLevel, and 100,000 from related hashtags such as #Jumanji2 and #Jumanji from the beginning of our campaign on September 24th, 2019, and the end of phase one at the release of the film on December 13th, 2019.
  • Increase impressions by 50% across all platforms, increase ticket sales by 50%, and reach 1 million uses of our hashtag #TheNextLevel from the beginning of our release phase on December 13th, 2019, to the end of our release phase on January 10th, 2020.
  • Maintain 50% of impressions across all platforms, increase Bluray&DVD sales by 10%, and maintain 20% of hashtag uses from the beginning of our post-release phase on January 11th, 2020, to the end on April 10th, 2020.
  • Maintain 75% positive feedback on all marketing efforts across platforms.
  • Steadily increase followers across platforms by 25%.

Campaign

Platforms

Target Markets:

  • Facebook: With 30.8% of facebook users ranging in ages from 13–24, and 58.7% ages 25–54, we believe that our target audience is family members. We want our efforts to reach moms, dads, brothers, sisters, sons, and daughters. With Facebook being a platform to “stay connected to friends and family”, we want to market the film Jumanji: The Next Level as a movie to see as a family, bringing in roughly 3–5 people with each successful impression.
  • Twitter: With Twitter’s demographics consisting of 80% millennials, they are our target market. We want our advertisements to cater to the young and fresh perspective the average millennial twitter user has.
  • Instagram: With most of their active users in the 18–29 year old age demographic, our target market for Instagram is young adults. We want users to feel empowered and encouraged to buy tickets upon seeing our advertisements.

Voice

Hashtags

Partnerships/Influencers

Visuals

Instagram: Pre-Release

Twitter: Pre-Release

Facebook: Pre-Release

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