Driving with a Blindfold: Why Social Media Strategy is Crucial for any Campaign
You’re driving on the highway, there’s traffic and construction for most of the stretch. As you’re watching the road, you see a car ready to cut in front of you. You slow down, and adjust accordingly so you don’t get in an accident. A few minutes later, you see brake lights up ahead, you take the soonest exit so you don’t get stuck in traffic. You make it to your destination on time, and in one piece.
You wouldn’t want to make that drive while wearing a blindfold, right? You want to be able to see the road, and know where you’re going. The same goes for executing a social media plan. You wouldn’t want to jump right in without a strategy; you want to be able to make adjustments, and cater to your goals.
Having a social media strategy is imperative for any campaign, and any brand’s social media presence. Having guidelines, goals, and objectives for your account and campaign will help you make those decisions to ensure success.
It’s important to have a goal in mind for your campaign. These goals should be smart, both in theory, and figuratively. Having a Specific, Measurable, Attainable, Relevant, and Timely goal will not only help provide direction and guidance for your campaign, but will help you measure success after and along the process.
Say you’re in the middle of a campaign. You notice that you’ve gained 100 followers. Without a goal or strategy, there is no way to measure if this is successful or not. With a strategy in place, and smart goals identified, you can determine if 100 new followers is a sign your campaign is performing well, or a sign that you need to make adjustments. The specific and measurable elements of your smart goals will help keep your campaign in line, and maximize success.
When it comes to social media campaigns, it’s important to know where you’re going, and how you’re going to get there. Don’t be caught driving with a blindfold. Plan your strategy and maximize your success.