Drinking from the Vineyard
In 2012, Dom Hoffman, Rus Yusupov and Colin Kroll created the Vine app for users to upload six-second videos. Vine swept the globe; allowing users to repost, comment, and witness the popularity of the content rise in real time. Vine also became the breeding ground for many successful artists begging the thought of if they would be famous today without Vine. The app produced timeless content diverse in genre and audience, making itself a safe space for many users.
Vine influences on Social Media Platforms:
These features of Vine began to spread across social media platforms, and have now become staple features for successful social mediums. Vine’s appeal in looping videos, analytics, and music pairing has since become an appeal for other social media platforms. TikTok, Twitter, Snapchat, and Instagram have utilized these features to their advantage, increasing their mobility since the introduction.
TikTok has an image of “Vine but not as good”. Vine was the first short-video app that included an “add music”-type feature, and TikTok has become notorious for this feature alone. TikTok has also utilized the loop feature to increase audience interaction.
Twitter not only bought out Vine in 2015, but implemented a Vine thumbnail, looping, and impressions feature. The trademark of Vine was it’s looping videos, and Twitter made it a point to introduce this to their feeds. Another trademark of Vine was it’s “loop counter”, a feature showing the amount of views a particular Vine had. Twitter introduced their “impressions” feature, which allowed users to see how many people were interacting with their content, in a much similar way to the loop counter.
Snapchat and Instagram also introduced looping videos, as well as the “add music” feature for stories and filters. Vine’s influence has obviously spread into these major social media outlets, and continues to be an influence.
Radiating Vine Energy :
Vine quickly adopted a certain type of “energy”/ humor in it’s lifespan. Some content created after Vine went offline have been deemed as “vines” because they “radiate vine energy”. Some of these are videos uploaded to platforms like Twitter, and Instagram, but the majority have come from TikTok.
From 2015–2019, Vine threads and compilations were everywhere on the internet.
Today, TikTok compilations have become very popular, but specifically TikTok’s that “radiate Vine energy” compilations.
Vine References in Real Life:
The most popular vines are very easily quotable. These quotes can be seen used as punchlines and captions on popular platforms, as well as heard in real life. Many people have started recreating and referencing Vines as an entertaining pastime. The video below is an example of the most quote-able vines.
The contents below are examples of how I have used Vine references in my life, ranging from a viral tweet, to conference video, to fundraising stunt.
Vine has impacted my life and the lives of others in a very positive way through creating timeless content and energy, and influencing Social Media Platforms. I look forward to continuing to watch how Vine impacts Social Media.