Alexandria IsaisSharing Songs to Social: What your music story says about you.You’re tapping through your instagram story feed. Among the outtakes, memes, and TikToks, you see that one of your friends shared a song…4 min read·Dec 5, 2020----
Alexandria IsaisExplore & Settle: Why brands should consider being Pioneers of new social platforms.Social Media is a landscape that is constantly evolving. With the seemingly-daily introduction of new features, trends, and platforms…3 min read·Aug 12, 2020----
Alexandria IsaisStop, Drop, and Roll: Why Crisis Management keeps brands out of the fireOne of the first lessons that a child learns is Stop, Drop, and Roll. Though the chances of an individual — a child nonetheless — catching…3 min read·Jul 26, 2020----
Alexandria IsaisReaping what you sow: why social media analytics are crucial to the growth of your accountCaring for a plant takes more than just water and sunlight. Sometimes it takes as much as propagating, repotting, more water, less water…2 min read·Jul 19, 2020----
Alexandria IsaisThere’s a Time & a Place : Why post details matterThough it may seem normal in our day-to-day lives, some people don’t spend all day browsing social media. Many people only log onto their…3 min read·Jul 11, 2020----
Alexandria IsaisWhy User-Generated-Content is the best way to captivate an audience — authenticity unpackedWe’ve all seen the coordinated and polished sponsored posts from hired brand influencers. These posts are rarely authentic, and often…4 min read·Jun 19, 2020----
Alexandria IsaisThis or That? The Social Media Management Tools You Need To SucceedThe various roles and responsibilities of a Social Media Manager are a lot to handle. Between creating content, scheduling posts, keeping…3 min read·Jun 14, 2020----
Alexandria IsaisLooking Inward: Why Businesses Need a SWOT Analysis to Achieve SuccessIt was 2013. I was a sophomore in high school preparing for my drum major audition. I waited as they called each of us up in front of the…3 min read·Jun 6, 2020----
Alexandria Isais#FindThemOnBumble: The Buzz Behind the Multi-Million Dollar CampaignWith a mission centered around women empowerment, Bumble has always been one of my favorite brands to follow and interact with online…3 min read·May 30, 2020----
Alexandria IsaisDriving with a Blindfold: Why Social Media Strategy is Crucial for any CampaignYou’re driving on the highway, there’s traffic and construction for most of the stretch. As you’re watching the road, you see a car ready…2 min read·May 24, 2020----