Social Media is a landscape that is constantly evolving. With the seemingly-daily introduction of new features, trends, and platforms, there is still much to be explored. As these new elements of social media make themselves known, brands have a tendency to hesitate before traversing a new platform. …

One of the first lessons that a child learns is Stop, Drop, and Roll. Though the chances of an individual — a child nonetheless — catching on fire is very slim, they still need to be prepared in the event that it does happen. …

Caring for a plant takes more than just water and sunlight. Sometimes it takes as much as propagating, repotting, more water, less water, more sunlight, or no sunlight. This all depends on what you know about the plant, and how the plant responds to the care you give it. If…

Though it may seem normal in our day-to-day lives, some people don’t spend all day browsing social media. Many people only log onto their social channels once or twice a day, sometimes even once or twice a week. …

We’ve all seen the coordinated and polished sponsored posts from hired brand influencers. These posts are rarely authentic, and often scripted, resulting in a reverse-effect in appealing to your audience. Users are less likely to buy a product or invest in a brand if the marketing efforts seem insincere. This…

The various roles and responsibilities of a Social Media Manager are a lot to handle. Between creating content, scheduling posts, keeping up with comments and feedback, and launching their next campaign, Social Media Managers have a multitude of projects to keep up with. Thankfully, there are tools and services that…

It was 2013. I was a sophomore in high school preparing for my drum major audition. I waited as they called each of us up in front of the band one-by-one. I was confident that my audition would go well, that I had it in the bag. That was until…

With a mission centered around women empowerment, Bumble has always been one of my favorite brands to follow and interact with online. Many people think that Bumble is just a dating app, but they have two other modes that users can use as well. Bumble BFF is for finding friends…

You’re driving on the highway, there’s traffic and construction for most of the stretch. As you’re watching the road, you see a car ready to cut in front of you. You slow down, and adjust accordingly so you don’t get in an accident. A few minutes later, you see brake…