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Alexandria Isais
Alexandria Isais

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Dec 5, 2020

Sharing Songs to Social: What your music story says about you.

You’re tapping through your instagram story feed. Among the outtakes, memes, and TikToks, you see that one of your friends shared a song to their story. You come across dozens of these music-sharing stories in your tapping spree; it appears that almost everyone has a song to share. How often…

Spotify Playlist

4 min read

Sharing Songs to Social: What your music story says about you.
Sharing Songs to Social: What your music story says about you.

Aug 12, 2020

Explore & Settle: Why brands should consider being Pioneers of new social platforms.

Social Media is a landscape that is constantly evolving. With the seemingly-daily introduction of new features, trends, and platforms, there is still much to be explored. As these new elements of social media make themselves known, brands have a tendency to hesitate before traversing a new platform. …

3 min read

Explore & Settle: Why brands should consider being Pioneers of new social platforms.
Explore & Settle: Why brands should consider being Pioneers of new social platforms.

Jul 26, 2020

Stop, Drop, and Roll: Why Crisis Management keeps brands out of the fire

One of the first lessons that a child learns is Stop, Drop, and Roll. Though the chances of an individual — a child nonetheless — catching on fire is very slim, they still need to be prepared in the event that it does happen. …

3 min read

Stop, Drop, and Roll: Why Crisis Management keeps brands out of the fire
Stop, Drop, and Roll: Why Crisis Management keeps brands out of the fire

Jul 19, 2020

Reaping what you sow: why social media analytics are crucial to the growth of your account

Caring for a plant takes more than just water and sunlight. Sometimes it takes as much as propagating, repotting, more water, less water, more sunlight, or no sunlight. This all depends on what you know about the plant, and how the plant responds to the care you give it. If…

2 min read

Reaping what you sow: why social media analytics are crucial to the growth of your account
Reaping what you sow: why social media analytics are crucial to the growth of your account

Jul 11, 2020

There’s a Time & a Place : Why post details matter

Though it may seem normal in our day-to-day lives, some people don’t spend all day browsing social media. Many people only log onto their social channels once or twice a day, sometimes even once or twice a week. …

3 min read

There’s a Time & a Place : Why post details matter
There’s a Time & a Place : Why post details matter

Jun 19, 2020

Why User-Generated-Content is the best way to captivate an audience — authenticity unpacked

We’ve all seen the coordinated and polished sponsored posts from hired brand influencers. These posts are rarely authentic, and often scripted, resulting in a reverse-effect in appealing to your audience. Users are less likely to buy a product or invest in a brand if the marketing efforts seem insincere. This…

4 min read

Why User-Generated-Content is the best way to captivate an audience — authenticity unpacked
Why User-Generated-Content is the best way to captivate an audience — authenticity unpacked

Jun 14, 2020

This or That? The Social Media Management Tools You Need To Succeed

The various roles and responsibilities of a Social Media Manager are a lot to handle. Between creating content, scheduling posts, keeping up with comments and feedback, and launching their next campaign, Social Media Managers have a multitude of projects to keep up with. Thankfully, there are tools and services that…

3 min read

This or That? The Social Media Management Tools You Need To Succeed
This or That? The Social Media Management Tools You Need To Succeed

Jun 6, 2020

Looking Inward: Why Businesses Need a SWOT Analysis to Achieve Success

It was 2013. I was a sophomore in high school preparing for my drum major audition. I waited as they called each of us up in front of the band one-by-one. I was confident that my audition would go well, that I had it in the bag. That was until…

3 min read

Looking Inward: Why Businesses Need a SWOT Analysis to Achieve Success
Looking Inward: Why Businesses Need a SWOT Analysis to Achieve Success

May 30, 2020

#FindThemOnBumble: The Buzz Behind the Multi-Million Dollar Campaign

With a mission centered around women empowerment, Bumble has always been one of my favorite brands to follow and interact with online. Many people think that Bumble is just a dating app, but they have two other modes that users can use as well. Bumble BFF is for finding friends…

3 min read

#FindThemOnBumble: The Buzz Behind the Multi-Million Dollar Campaign
#FindThemOnBumble: The Buzz Behind the Multi-Million Dollar Campaign

May 24, 2020

Driving with a Blindfold: Why Social Media Strategy is Crucial for any Campaign

You’re driving on the highway, there’s traffic and construction for most of the stretch. As you’re watching the road, you see a car ready to cut in front of you. You slow down, and adjust accordingly so you don’t get in an accident. A few minutes later, you see brake…

2 min read

Driving with a Blindfold: Why Social Media Strategy is Crucial for any Campaign
Driving with a Blindfold: Why Social Media Strategy is Crucial for any Campaign
Alexandria Isais

Alexandria Isais

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